Food & Beverage

Skinny Mixes - NYC Street Sampling Blitz

Sugar-Free Flavor Revolution

Street teams and brand ambassadors booked and managed in New York City.

Skinny Mixes - NYC Street Sampling Blitz
Manhattan, NYC
Location
500+
Social Media Posts
8,000+
Direct Interactions
15,000+
Samples Distributed
Industry
Food & Beverage
Market
New York City
Dates
March 2025
Crew On The Ground
street teamsbrand ambassadors
Services Delivered
Street SamplingGuerrilla Product DistributionUrban Brand Ambassadors

The Campaign

Rent A Human deployed a street sampling squad across Manhattan to put Skinny Mixes directly in consumers' hands. Our ambassadors hit Union Square, Times Square, and SoHo with branded coolers and sampling stations, creating high-energy interactions that drove immediate product trial and social media buzz.

On The Ground

Skinny Mixes - NYC Street Sampling Blitz, photo 2
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Skinny Mixes - NYC Street Sampling Blitz, photo 5
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Skinny Mixes - NYC Street Sampling Blitz, photo 8
Skinny Mixes - NYC Street Sampling Blitz, photo 9

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