The Campaign
US product launch campaign for Boss Coffee featuring street team activations, sampling events, and brand awareness campaigns in key urban markets.
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Food & Beverage
Boss Coffee US Launch
Boss Level Coffee
Street teams and sampling staff booked and managed in Denver, Colorado.
50+
Launch Events
+200%
Brand Awareness
1,000+
Retail Placement
100,000+
Samples Distributed
Industry
Beverage
Market
Denver, Colorado
Dates
2024
Crew On The Ground
street teamssampling staff
Services Delivered
Product LaunchStreet TeamsSampling
