Entertainment

+44 Formula One - Las Vegas Street Activation

Racing Into the Future

Street teams booked and managed in Las Vegas.

+44 Formula One - Las Vegas Street Activation
11 Days
Duration
Las Vegas Strip
Location
20+ Ambassadors
Street Team Size
15,000+
Direct Interactions
Industry
Sports & Entertainment
Market
Las Vegas
Dates
November 2024
Crew On The Ground
street teams
Services Delivered
Street Team DeploymentGuerrilla Brand ActivationMerchandise Distribution

The Campaign

Rent A Human deployed brand ambassadors across the Las Vegas Strip and surrounding venues during the Formula 1 Grand Prix. Our street teams distributed branded merchandise, created photo-op stations, and drove foot traffic to the +44 activation at The Wynn, blending guerrilla street marketing with high-profile event presence.

On The Ground

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