Sports

Duracell x Formula 1 Racing Activations

Sports Marketing

Street teams, brand ambassadors and event staff booked and managed across Miami, Las Vegas and Austin.

Markets

Industry

Sports Marketing

Market

3 markets

Crew On The Ground

street teamsbrand ambassadorsevent staff

Services Delivered

Street Team MarketingBrand AmbassadorsExperiential Marketing

The Campaign

Rent A Human partnered with Duracell to execute a multi-year brand activation in key U.S. race markets including Las Vegas, Austin, and Miami. Our crews provided experiential staffing and interactive elements to enhance consumer engagement during major Formula 1 race weekends, creating memo...